What “reading a lot” means for business
If you look at the greats in marketing who’ve had staying power – versus flash in the pan “gurus” – you will see they all share one thing in common… They make aggressive reading –...
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The five (+2) books that will make you a marketing genius
My short list of great copywriting books * Tested Advertising Methods (4th edition or earlier only) * My Life in Advertising – Claude Hopkins * How to Write a Good Advertisement – Victor Schwab * The Secrets of...
Read MoreStanford University comes clean on Artificial Intelligence
If you’re interested in AI, consider joining the Club and getting the book. If you join the Club and get the book, send me the receipt and I’ll send you a very cool book that you’ll be glad to have. Join the...
Read MoreThe power of the book
– Ken P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients. If you’d like direction for your business that will work today, tomorrow, and...
Read MoreHow to use AI – and not be used by it
Order the book here – Ken P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients. If you’d like direction for your business that will work today,...
Read More2016 in Review: Best tools for Internet marketers
System Seminar graduates have a real edge on the rest of the world. They were the first Internet marketers to learn about pay-per-click ads, A/B split testing, audio ads, video ads, mobile marketing and so much more. Alas, the...
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Ken’s Newest Book
