“It is a rare qualification to be able to conceive and suffer the truth to pass through us living and intact.” – Henry David Thoreau
“Welcome to the music business. You’re f***ed.” – Martin Atkins
There are already more worthwhile …
Archive | Business Tools
Sales vs customer acquisition: A million dollar distinction
Words are powerful.
Need proof?
Before it became one of the highest rent districts in New York City, Soho, the neighborhood south of Houston Street, was called “Hell’s Hundred Acres.”
John Wayne’s pre-Hollywood name was Marion Morrison and Google’s original …
Perry Marshall does it again
By Ken McCarthy in Business Tools, Internet history, Internet insight, Marketing news, Marketing Tools, Top Picks
Believe it or not, just eight short years ago, few veteran Internet marketers believed that Google AdWords was worth their time or attention.
Fast forward to the present: AdWords has revolutionized Internet marketing, formed the basis of thousands of successful …
How to accidentally lose your AWeber account
By Ken McCarthy in Business Tools, Consumer protection, Internet insight, Marketing Tools, Web/Tech 21
I have sent many million e-mails over the last 18 years.
I haven’t kept count, but this month alone with my various Internet properties, it adds up to close to 5 million.
As you can imagine, we’re keen to keep …
Get it right and strike it rich
By Ken McCarthy in Business Tools, Internet history, Internet insight, Marketing insight, Videos to Watch 20
Watch this short video first, take careful note of what Zuckerberg says and then read the article.
There is a lot to learn from watching this short video.
First, there’s the all-important lesson that everybody who “gets there” gets there …
Ten classic direct marketing books
True story…
I was once interviewed my someone (a serious marketer) who before he started the recording asked if it was OK if he mentioned John Caples.
“Of course!” I replied. “Why do you ask?”
His answer was one of …