– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, …
Archive | Business advice
Deflation: What it is, why it’s coming and what to do about it
There’s a world of difference between positive thinking and delusion.
Healthy positive thinking says: “Let’s put our energy into productive activity and let’s meet setbacks with equanimity, learn from them, and work to turn them around.”
Delusion says: “I won’t …
Social media reality check – again
(Originally posted to my SystemVideoBlog.com April 22, 2010)
Social media is hot.
It’s also one of the hottest refuges for scammers and BS artists.
I recently made the mistake of doing some pro bono work for a good cause run …
The future of social media
(Reprint of an old article I wrote that suddenly seems timely again)
Today, I’ve been having some back and forth with a friend who is struggling to make his online business work.
I asked him some pointed questions to focus …
Numbers – Real, Make-Believe and Silly
Numbers are the fuel that runs business. They let you know when you’re on track and when you’re off track. They highlight areas of opportunity – and potential black holes. They can even inspire and motivate.
But numbers can cripple …
Companies face massive online labor shortage
I’ve been calling this since 1994 and it just gets bigger and bigger.
There’s a massive shortage of people who understand pay per click advertising, search engine optimization, tracking and testing, conversion and just plain crunching the numbers.
You can’t …