In 2005, when the economy was still booming, I start warning my System Club members to start thinking about days when customers would have a lot less money and a lot less access to (and willingness to use) credit.
Some …
Author Archive | Ken McCarthy
$1 million raised in two weeks with 100% pass through
After hearing numerous bad accounts of the Red Cross from people in New Orleans and watching the shady way they diverted donations after 9/11 and Hurricane Katrina to “other operations”, I vowed never to give money to an organization I …
Hurricane Sandy: 25 days later
This is what I’m thinking about most of the time these days:
http://www.HelpAfterSandy.org/blog
Also, we brought out the software platform we developed for Post-Irene relief.
The data is not as complete as I’d like it to be, but this remains …
Protected: Everything that really matters in direct marketing in less than 60 minutes
The news you are not getting from New York City
The reporting from New York City has been very poor. The comments from the two gangsters who run the place Andrew Cuomo (governor) and Michael Bloomberg (mayor) offer little more than clueless grandstanding that indicates they are completely out of …
Customer loyalty and other entrepreneurial delusions
When I hear entrepreneurs complain about the lack of customer loyalty I always have to laugh a little.
They think what they need is a customer loyalty “program” that comes with a bag of tricks to keep customers coming back.…