In 2005, when the economy was still booming, I start warning my System Club members to start thinking about days when customers would have a lot less money and a lot less access to (and willingness to use) credit.
Some listened, did the planning, and are prospering.
Others thought I was nuts and ran their business straight into the iceberg known as the Rolling Recession of 2008.
Seeing this coming is one of the reasons why I turned off my live seminars after seventeen years in the Internet business (twenty-seven years, if you count other businesses I’ve been in.)
It wasn’t just the price of coffee for attendees ($80 a gallon or $5 a cup) that was aggravating.
It’s all the costs participants were hit up with by the hotels (rooms and meals) and the airlines. Sometimes the travel expenses were as much as or even more than the cost of the seminar itself.
I see the same thing with shipping costs for books and home study courses, especially for clients not in the US.
These kinds of things always matter, but they matter now more than ever – and only dreamers think they’re going to change anytime soon.
So what are you doing to adjust to the new economic reality?
One thing I’ve done recently is put my bestselling book “The System Club Letters” on Kindle so folks overseas wouldn’t get hit with $20 and $30 shipping charges just to get it in their hands. Or pay $180 for a used copy.
Details here:
How to get “The System Club Letters” on Kindle
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
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