Believe it or not, just eight short years ago, few veteran Internet marketers believed that Google AdWords was worth their time or attention.
Fast forward to the present: AdWords has revolutionized Internet marketing, formed the basis of thousands of successful businesses, and turned a small, profitless business (Google) into one of the biggest corporations on earth.
When the first comprehensive history of Internet marketing is written, Perry Marshall will be credited as the first person to put a flag in the ground and declare that not only was Google AdWords important, it was far more important than the then current state-of-the-art which at the time was Overture, formerly GoTo.com.
That was quite an huge mental leap back then and it took some deep thinking and courage of conviction to take that stand.
With an accomplishment like that…
What do you do for an encore?
Well, Perry has done plenty. Since first appearing on the scene, he’s continuously pushed the envelope on Internet marketing techniques, identified new trends and uncovered authentic Internet marketing talent.
Now Perry and Thomas Maloche have come out with the definitive book on Facebook advertising: The Ultimate Guide to Facebook Advertising
I have to confess to being a Facebook skeptic. The things I’ve heard about Facebook as an advertising and marketing medium have just not been all that compelling. But as usual, Perry has dug deep – just the way he did with AdWords all those years ago – and come up with a treasure trove of actionable insights.
In my case, thanks to this new book, I realized that Facebook would be a fantastic lead generator for some businesses I own that are normally very difficult to buy leads for economically.
Key takeaway: Facebook is not for everyone. For some some businesses it can’t do much to help at all. But for others it can help mightily.
How can you tell if Facebook advertising is right for your business?
Perry’s created a simple quiz that will help you quickly assess if learning more about Facebook, and the intricasies of how to use it the right way, is worth your effort.
Click here for the quiz: http://isfbforme.com/
– Ken McCarthy
P.S. We did an in depth interview with Perry and Tom for this month’s System Club.
P.P.S. I’ll be on the road a few day so it may take a while for me to approve comments to this post. If you post something legitimate and it doesn’t appear, that’s why. Patience.