A major study of 2006 online video ad campaigns reveals what a lot of us knew from first hand experience: video trumps text and static graphics.
As useful as this stufy is on one level, ultimately I’d file the study …
The 4-Hour Workweek – Reality or Pipe Dream?
Interview with Tim Ferriss, the author of “The Four Hour Workweek”
Are you working yourself to death? Is stress and “overhwhelm” your constant companion?
Tim Ferriss says if you’re working more than four hours a week, you’re doing something wrong.…
Bubble time again?
Somehow I seem to always be out of the room when the Kool Aid is being passed out.
…
The Halo Effect by Phil Rosenzweig: Review
The Halo Effect by Phil Rosenzweig is a profound, if unsettling book, about the realities of business advice.
Who is Rosenzweig? A Wharton grad who spent six years on the faculty of Harvard Business School and is now teaching in …
Told you so
When Google bought YouTube I resisted the urge to tell the naysayers who said I was overdoing the video on the web thing: “Told you so.”
Because actually, these days, what’s $1.2 billion? Not much to get excited about in …
Cell phone (mobile) marketing
A lot of people are counting on it becoming huge – marketing to people’s cell phones and mobile devices.
I do believe that these devices – now in 75% of American homes – will take an increasingly central place in …