$1 million raised in two weeks with 100% pass through

After hearing numerous bad accounts of the Red Cross from people in New Orleans and watching the shady way they diverted donations after 9/11 and Hurricane Katrina to “other operations”, I vowed never to give money to an organization I didn’t know and understand thoroughly.

On the Help After Sandy blog, I interview an “accidental” fundraiser who figured out an elegantly simple method to allow people to donate exactly what is needed when it’s needed with 100% pass through.

You can listen to the interview here.

- Ken McCarthy