The Ginsu Knife was one of the most successful direct marketing promotions of all time.
Their amazing order-pulling TV spot, “the pitch of all pitches,” ran continuously for six years and sold over half a billion dollars worth of a common, everyday product at a super premium price – and customers loved it.
Warren Buffett was so impressed by the company, he bought it from the founders.
Only two organizations had the foresight to sit down with the geniuses behind this iconic marketing mega hit and get their inside story: Harvard Business School and The System Club.
