How old is the classic formula for writing infomercials, long form direct response ads, presentations and sales letters?
I used to think the oldest examples could be found in US publications from the late 1800s.
Now I’m not so sure.…
Archive | Videos to Watch
Keep giving simple
By Ken McCarthy in Business advice, Consumer protection, Internet TV, Marketing news, Videos to Watch 20
I never cease to be amazed, and annoyed, by how complicated most software is to learn.
I just don’t get it.
Why should any software be any more complicated than using an ATM machine? No one needs a manual or …
Steve Jobs and the entrepreneurial revolution
By Ken McCarthy in Business advice, Film making, Internet history, Media Industry, News, Videos to Watch 14
It occurs to me that some “young people” and even some of our older guys and gals might not know or might not remember what a huge impact Steve Jobs had on everyday life, especially for small business people.
As …
Get it right and strike it rich
By Ken McCarthy in Business Tools, Internet history, Internet insight, Marketing insight, Videos to Watch 20
Watch this short video first, take careful note of what Zuckerberg says and then read the article.
There is a lot to learn from watching this short video.
First, there’s the all-important lesson that everybody who “gets there” gets there …
We live in an age of miracles
That so much great art has been produced and survived…
That we have easy access to so much of it…
That the technology exists for someone to collect these images and offer them this way…
That you can push a …
Gary Halbert videos
I’ve been using Internet video more and talking about it less.
Here’s an example of the magic of Internet video at work…
We were lucky to have the late Gary Halbert as a guest speaker at the System Seminar we …