Flash… Apple…Windows Media… Real Media
Every format has enthusiastic fans who claim their way is THE way to encode video for the Internet.
If only it were that simple.
Flash and Apple have made impressive strides, but according to Jan …
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TV commericals for sale
Some users actually use TiVo to request commercials from specific companies (see my Feb 22 post)
Google’s cranking it up a notch.
They’re offering commercials for sale.
As always, there’s a lot to learn from Google watching.
…
To be or not to be – a commercial
TiVo is a device that makes it easy for people to record what’s broadcasted on TV and play it back later.
Most of the discussion around TiVo and advertising is about how consumers are using the service to evade commercials. …
How narrow is too narrow?
How narrowly focused can the subject of an Internet video be?
To answer this question, we need to go back about one hundred years.
One of the biggest challenges when it comes to taking advantage of a new medium is …
How long is too long?
How long should an Internet video be?
Two answers:
1. If the content is compelling enough for a viewer and he or she is properly “prepped” for the experience and there is no other source for the same information, there’s …
Fun and games
Here’s a site – silly on the surface – that conveys three important messages:
1. One of the big reasons Internet video is exploding right now is that it’s finally become DEAD SIMPLE to encode and upload video to the …