Can you put your offering in a headline with the formula “Attention (fill in the blank)”?
If not, you may have what I call a “diffused” (widely scattered) audience.
Not that “diffused” and “difficult” start with the
same four letters.
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I promise…
No matter how cool Gabe and Max are…
No matter how many Rolex watches or trips to the Playboy Mansion they offer me…
I promise that they will NOT be speaking at the System Seminar this year.
But maybe I’m …
Market meltdown: What in the world is going on?
Following the financial news?
I don’t have a TV so I can only imagine the reporting. Markets going down, down, down. People getting worried. In private at least. On TV, I’m sure it’s Kool Aid as usual. Or maybe it’s …
word of mouth marketing dynamics
A study soon to be published by the International Journal of Research and Marketing confirms it: Businesses with positive word of mouth grow faster than their competitors.
Today with the over-abundance of marketing messages, what friends and neighbors say about …
Common sense marketing
There seem to be two schools of thought in the Internet marketing world.
The first I call the “rape and pillage” school. These folks don’t know their customers and they don’t want to know their customers. They just want to …
Forced Continuity – The good, the bad, the questionable
It’s Mother’s Day and I just placed my last minute order for flowers on FTD.
I’m guessing that today is the biggest flower sales day of the year and that a lot of FTD customers are going to wake up …