Author Archive | Ken McCarthy

Sold out!

System 2006 is sold out.

Our seventh big System event since 2002… and our seventh consecutive sell out.  Next year, we’re going to have to move to a bigger hotel.

The next two weeks are going to be a little …

Continue Reading

Empty suits don’t sell

Businesses profit from personality.

Nike spent millions of dollars to associate basketball star Michael Jordan with its shoes.  General Mills created a “character” for each of its successful cereals (ex. “Tony the Tiger” for Frosted Flakes.)  A popular movie star …

Continue Reading