Here’s an example of a “quick and dirty” Internet video ad.
It’s for Perry Marshall’s new book.
We shot it at System 2007 in one take with no script.
It’s a “content” ad. In other words, it contains content that …
Author Archive | Ken McCarthy
Give me video
It finally happened…
I was reading about something interesting and new and I went to look up more about it on the Internet…and instead of looking for an article, I wanted to see a video about it.
And here’s the …
Doubleclick study: Internet video works
A major study of 2006 online video ad campaigns reveals what a lot of us knew from first hand experience: video trumps text and static graphics.
As useful as this stufy is on one level, ultimately I’d file the study …
Told you so
When Google bought YouTube I resisted the urge to tell the naysayers who said I was overdoing the video on the web thing: “Told you so.”
Because actually, these days, what’s $1.2 billion? Not much to get excited about in …
Cell phone (mobile) marketing
A lot of people are counting on it becoming huge – marketing to people’s cell phones and mobile devices.
I do believe that these devices – now in 75% of American homes – will take an increasingly central place in …
Double duty video
As people who know me know, I’m a passionate fan and supporter of the great city of New Orleans.
For the last six months, I’ve spent a week per month down there talking with local rebuilding groups.
One of the …