That so much great art has been produced and survived…
That we have easy access to so much of it…
That the technology exists for someone to collect these images and offer them this way…
That you can push a …
Author Archive | Ken McCarthy
How to make Internet video ads fast
Here’s an example of a “quick and dirty” Internet video ad.
It’s for Perry Marshall’s new book.
We shot it at System 2007 in one take with no script.
It’s a “content” ad. In other words, it contains content that …
Give me video
It finally happened…
I was reading about something interesting and new and I went to look up more about it on the Internet…and instead of looking for an article, I wanted to see a video about it.
And here’s the …
Doubleclick study: Internet video works
A major study of 2006 online video ad campaigns reveals what a lot of us knew from first hand experience: video trumps text and static graphics.
As useful as this stufy is on one level, ultimately I’d file the study …
Told you so
When Google bought YouTube I resisted the urge to tell the naysayers who said I was overdoing the video on the web thing: “Told you so.”
Because actually, these days, what’s $1.2 billion? Not much to get excited about in …
Cell phone (mobile) marketing
A lot of people are counting on it becoming huge – marketing to people’s cell phones and mobile devices.
I do believe that these devices – now in 75% of American homes – will take an increasingly central place in …