A major study of 2006 online video ad campaigns reveals what a lot of us knew from first hand experience: video trumps text and static graphics.
As useful as this stufy is on one level, ultimately I’d file the study …
Author Archive | Ken McCarthy
Told you so
When Google bought YouTube I resisted the urge to tell the naysayers who said I was overdoing the video on the web thing: “Told you so.”
Because actually, these days, what’s $1.2 billion? Not much to get excited about in …
Cell phone (mobile) marketing
A lot of people are counting on it becoming huge – marketing to people’s cell phones and mobile devices.
I do believe that these devices – now in 75% of American homes – will take an increasingly central place in …
Double duty video
As people who know me know, I’m a passionate fan and supporter of the great city of New Orleans.
For the last six months, I’ve spent a week per month down there talking with local rebuilding groups.
One of the …
Deals on used handhelds
At the bottom of this article, I’ll share a link to a cool site that offers used handhelds at a discount, but first, a thought.
As I was paging through “Smartphone and Pocket PC” with my young nephew Jacob (he’s …
Mobile categories
This is the third in a spontaneous, unplanned and somewhat goofy series of articles about mobile computing.
Why do I say “goofy”? Because you’d think in the middle of System 2007, I’d have more pressing things to do than jump …