“Traffic + conversions = profits”
This is a formula I coined in 2002 to help business owners focus on what matters in Internet marketing.
In those days – and it’s still as true today as it was 13 years ago …
Author Archive | Ken McCarthy
Venture Capital Confidential: File #1
One of our students (now a colleague who teaches me a lot) has been consulting in the world of Venture Capital-backed enterprises.
He sent me some notes about his experiences recently and I thought you might find them interesting and …
Yes, it’s true – I did it
Life is full of surprises – and sometimes they’re even pleasant.
Out of the blue, and twenty year after the fact, someone writing in Time Magazine gave me credit for the fundamental insight that made the early Internet industry possible …
How I spent my winter vacation
When people hear I spend my winters in Mexico, they think about Cancun or maybe Cabo San Lucas.
No way.
Introducing one of the world’s great cities, Mexico City.
– Ken McCarthy
P.S. For over 25 years I’ve been …
Want to make more money as an owner? Think like an investor. Here’s how…
I’m a huge fan of the US television shows “Shark Tank” and “The Profit.”
Number One: They’re a great alternative (and antidote) to Donald Trump’s back-biting, ego-stroking travesty “The Apprentice”.
(“The Apprentice” is the show that teaches viewers that cowering …
“By the power vested in me by no one in particular…”
How things get done in the real world…
I’ve worked directly with hundreds entrepreneurs over the last three plus decades and have probably had conversations with thousands more.
What have I learned?
This: Mindset is everything.
I’m not talking about …