Author Archive | Ken McCarthy

2016 in Review: Best tools for Internet marketers

System Seminar graduates have a real edge on the rest of the world.

They were the first Internet marketers to learn about pay-per-click ads, A/B split testing, audio ads, video ads, mobile marketing and so much more.

Alas, the big …

First, I am not an investment adviser, I don’t take fees to be an investment adviser, and this is offered as commentary, not advice.

I received this end-of-the-year question from a colleague and thought I’d share the answer.

The question……

There’s an old saying: If you don’t have anything nice to say about someone, don’t say anything.

Well, Ben Settle just sent me an account of the ways I was able to help him in his inevitable rise to copywriting …

What’s the best way to sell a product?

I was lucky enough to be able to ask that question directly to Gary Bencivenga, the grandmaster of direct mail copywriting.

His answer kind of shocked me.

Given that he’s a writer, …

This is a talk from Jack Conte, the struggling musician who figured out how not to struggle – and then created Patreon.

Music is one of the toughest businesses in the world, but at the end of the day, it’s …

I just saw the promo for a special edition of Marcus Lemonis’ The Profit.

Lemonis goes to Cuba to check out the entrepreneurial scene there. It’s airing on November 15th at 10 PM eastern.

The promos reveal a big part …