Author Archive | Ken McCarthy

The Internet as we know it today was NOT inevitable

The Internet has practically always been around, right?

And it’s always been easy to use.

And in 1993 and 1994, its path of development was obvious to all.

Wrong, wrong, and wrong.

Here’s a short segment from 1993 made …

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The fruit of hard, focused, and intelligently conceived work

This video is over 14 years old and it wasn’t brand new when I posted it. It’s from a System Seminar.

Today Lloyd’s approach to Internet video advertising is common and widespread. It sure wasn’t when he started. This …

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Who introduced A/B split testing to Internet marketing?

Every big Internet company – Google, Facebook, Amazon etc. – lives and dies on A/B split testing. If you don’t know what that is, you should and this short video will explain it.

Anyway…

The first Internet company to …

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