Answers to questions…and questions to answers
* Something to think about
If yellow page use and television commercial viewing is declining, where is all that ad money going to go?
McCarthy’s Rule of Money:
“Money doesn’t sit still and when it chooses a new favorite, it starts slow and then moves stampede-style.”
* How long has this been going on?
From a report by the Australian Film Commission (late 2004)
Production of television commercials is stable, but a substantial number of production companies (41%) are now producing commercials for other media.
The most common non-TV related commercial activity:
The Internet.
* Gates vs. Jobs Part II
An intriguing analysis comparing and contrasting the presentation styles of Gates and Jobs.
Does this fluffy stuff really matter?
Only if your revenue is ever influenced by how well you present ideas…
http://presentationzen.blogs.com/presentationzen/2005/11/it_was_one_of_t.html
* Conferences ‘R Us
Hot deals on conference tickets on a wide variety of topics.
http://www.conferenceguru.com
* Flash World
There are many situations where Flash works better than video and there is something to be said for designing a sight, sound and action presenation on a desktop as opposed to a studio where lights, microphones, and human beings must all work at the same time – with the clock running.
The Grand Central Station of Flash fanatics:
http://www.flashforwardconference.com
Flash design tip:
Make sure your Flash presentations don’t *look* like Flash presentations…
* Mystery code solved!
What is this?
www.google-analytics.com/urchin.js
Answer:
* A Java script: .js
* Originally produced by a company called Urchin…
* That was acquired by Google in March of 2005…
* To provide free (for now)…
* Web site visitor tracking and analysis
Subscriber consensus is it’s pretty good – and free is a pretty low price.
Google’s explanation: http://www.google.com/analytics
Some “under the hood” details here:
http://www.google.com/support/urchin/bin/answer.py?answer=21317
Thanks to everyone who sent in answers and comments that were used in this issue.
Enjoy!
P.S. The Internet Video Marketing Letter is right on the edge of 3,000 active subscribers.
If you like the letter, could you spread the word and help us over the line? The intelligence is in the network ™
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
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