The unadvertised perils of Facebook advertising

The vast majority of people – including Wall Street analysts who should know better – think that Facebook has a promising future. 

After all, since its launch its share price has crawled steadily higher.

The fact that an unknown percentage of Facebook’s “members” are actually the fraudulent product of click mills in the developing world is something these folks either don’t know or don’t care about.

But the problem runs much deeper.

What about small business owners who eschew click mills in Egypt, Bangladesh and elsewhere and buy their advertising straight from those fine upstanding corporate citizens at Facebook?

The truly shocking answer below.

As you watch this video and the scope of the “misunderstanding” becomes clear to you, ask yourself: Do you think Facebook is unaware of this?

Not a chance.

Make sure you watch all the way to the end – and make sure you’re sitting down.

– Ken McCarthy

P.S. Marketing on the Internet successfully isn’t easy. If it was, everyone would do it.

If you’re looking for a reliable guide: Check out the System Club

On learning - and failing to learn - languages (and other hard things)
How to sell a candy bar for $5 and other important things to know about marketing

Comments are closed.

Powered by WordPress. Designed by WooThemes