A year and a half ago, Mike Stewart and I were on the phone talking about possible business uses for Internet video.
He pointed out that by simply using an online video to demonstrate how to set up a phone-recording unit he sells, he got a huge boost in his conversion rates.
Makes sense, right?
How many times have you shied away from a purchase, especially in the realm of consumer electronics, where you had the money and the desire, but just couldn’t figure out which model to buy?
I don’t know about you, but it happens to me all the time.
“Why don’t the consumer electronics companies train prospects to use their products with Internet video? Talk about a slam dunk and a massive ROI,” I blurted out.
Well, either they were listening in on our conversation or great minds think alike.
Sony tried it (with help from a Austin-based company called Powered.) The result? Visitors to Sony’s online customer training site convert to buyers at the rate of 25%.
Not all multi-billion dollar ideas need to be rocket science.
Hwo can YOU use this?
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.