In today’s report, I’m going to talk about a monetization method that’s:
* works like crazy in the right markets
* for all practical purposes – a secret
to Internet marketers who are not part
of the insiders group…
It’s called Pay-Per-Lead marketing.
If you’ve been around the Internet world for any length of time, you may also know it as CPA or cost-per-action. It’s the same thing. Just a different name.
How big is the potential here?
I had one colleague in the 1990s who made so much from these kinds of deals that he was able to retire in 2000 before he hit the age of 35.
Done. Finished. Living off interest and doing what he loved.
Yes, there’s that much money in this particular pie.
But before I get into the specifics of how these deals work, I want to tell you a little about the trailblazer who is bringing this little known, but highly lucrative area of Internet marketing to light.
Meet Mike Mograbi
This year I had the pleasure of getting to know Mike Mograbi.
While his name may not ring a bell for some, everyone knows the publication he launched in 2006:
Internet Marketing News Watch (IMNW)
What a great service IMNW is for people trying to keep up with the ever-changing world of Internet marketing.
If you don’t know Internet Marketing News Watch, google it and take a look.
It’s a news site that’s updated constantly (as in hourly) with news from the Internet marketing and high tech industries. There’s nothing like it in the world and visiting IMNW has become a daily ritual for thousands of marketers including me.
What some people may not know about Mike is that he’s based overseas – in Beruit, Lebanon.
If you followed the international news this year, you know what that means.
If not, here’s a conversation you could have had with him in July…
You: Hey Mike. How’s business?
Mike: Great! The site keeps growing by leaps and bounds and people really seem to like it.
You: How’s the family?
Mike: Well, at the moment my country is caught in the crossfire of a shoot out between Israel and Hezzbollah.
I drove my family across to Jordan to keep them from getting killed. We considered ourselves very lucky to have arrived in one piece. There are folks who weren’t as lucky.
Otherwise, we’re all fine. How about with you?
While we were all grilling hamburgers in the backyard this summer, this was, in fact, how Mike spent his summer
And here’s the amazing part…
Through all of this, Mike’s business didn’t skip a beat.
And unless you knew Mike personally, you’d never know any of this was going on in his life.
Talk about grace under pressure!
As we go through 2007 and beyond, we might all remember Mike’s summer vacation next time we think we’re facing “adversity.”
If bombs aren’t falling on your city, things are probably not as bad as you think they are 🙂
And if you’re Mike-like, you could find a way to deal with it if they were.
Anyway, if all Mike did was start Internet Marketing News Watch and keep it running during a shooting war that would be a huge contribution to our industry.
But he’s done a lot more – and that’s what this letter is about…
This savvy, gutsy businessman – he has an MBA from the American University in Beruit – has cracked the code on the Pay-Per-Lead business and made it comprehensible – and easy – for the rest of us to join the party.
OK. What the heck is Pay-Per-Lead?
First, Pay-Per-Lead what’s known as a monetization method.
Most of us have pretty straightforward businesses.
We get traffic (paid and free), we convert visitors to prospects and then we convert prospects to buyers.
That’s one form of monetization.
People who sell banner ads, monetize their traffic by selling impressions and that’s called Cost-Per-Impression or CPI.
People who are playing the AdSense game are in the Cost-Per-Click business, or CPC.
Affiliate marketers monetize their traffic by sending visitors to merchant sites and they get paid when their leads turn into sales. Cost-Per-Sale. CPS.
Pay-Per-Lead occupies the sweet spot between affiliate marketing and AdSense.
You get paid – and paid shocking well – not for sales, but simply to get someone to fill out a form!
How big can these check be?
How does $8.00 *per lead* sound?
How does $18.75 – per lead – grab you?
Would you say “no” to $60 per lead?
These are actual industry examples of deals that are currently available right now.
It doesn’t matter whether your visitors buy anything or not. If they fill out a form, you get paid. Period.
You might be wondering how on earth can this be?
How can an advertiser afford to pay commissions when there there is no sale?
The advertisers has done his math.
He knows to the penny what a completed form – a lead – is worth to him and not only is he glad to pay up, he’s anxious to find you and get you generating leads for him because the more qualified leads he gets, the more money he knows
If have traffic, you might be sitting – right now – on the equivalent of a gold mine.
It’s not uncommon for marketers who “get” Pay-Per-Lead to quickly ad 50%, 100% or even more to their incomes – without adding a single new traffic source.
How many Pay-Per-Lead programs are there?
Hundreds – and they’re in practically every niche you can imagine.
If this is so great, you might be asking, what’s the catch and why haven’t you heard about this before?
Well, Pay-Per-Lead deals have been around practically since the beginning of Internet marketing. There’s no mystery there.
But to actually play this game used to require a ton of research and personal contacts.
There was no guide book.
Pay-Per-Lead really was – and still is – largely an insiders game.
But like I said at the beginning of all this, Mike’s applied that razor sharp, grace-under-pressure mind of his to open this new world up to you.
How’s that for a new year’s present?
Check it out.
By the way, I think you’ll be pleasantly surprised when you see how affordable he’s made it.
Two big thumbs way up on this one:
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
P.S. 2007 can be your best year ever. Why not?
Best wishes for health, happiness and success for you and all your loved ones in 2007 and beyond.