A few years ago, there was a wildly successful movie/book/craze called “The Secret.” To me, “The Secret” was massive wishful thinking bottled and sold like snake oil.
This article is not about THAT “Secret.”
It’s about what less than 1 out of 1,000 would-be successful business owners are willing to do.
TeeSpring was started in 2011.
As of this writing, it is the #1,222 most visited web site in the United States.
If you understand how the Internet works, you know that this is an amazingly high number, especially when you consider that SpringTee is an eCommerce site. Folks are coming to their site to buy.
The question you might be asking yourself is how did this little business go from zero to so much sustainable traffic in just three years?
Did they start out by buying lots of traffic and testing and maximizing their conversion?
That would be the “Internet marketing” way to become a success, right?
No. Instead they did what every successful business I’ve ever heard of does…
The founders rolled up their sleeves, dug deep and spent all the time it took to get the business right first and then they rolled it out.
If there is one major flaw in the Internet marketing world, it’s the neurotic emphasis on speed and ease. If something can’t be done quickly and easily, then it’s rejected as a business building method.
“Gurus” push this distorted view of reality because it lets them sell more stuff.
“Fast and easy” and “work smart, not hard” may make for great sales copy, but it’s terrible business advice.
Here’s how it’s really done.
The tallest buildings have the deepest foundations.
Watch and learn.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.