Archive | Web/Tech

Following fads is not a strategy

I have no idea what “Adobe Marketing Cloud” is, but someone who works there clearly understands the problem of fad-driven marketing tactics.

The Internet is a fantastically powerful – and dangerous – tool for marketers.

It’s a little bit …

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The biggest wave is yet to come: Rearranging your perspective

Evans has stated the case quite forcefully, now I’m going to play Devil’s Adovcate…

Yes, it’s true – and amazing – that consumers in the developed world (and some in the developing world) are actually carrying around the 1980s …

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Billion dollar babies

You may not aspire to build a billion dollar company, but you can learn a lot from these guys.

Marc Andreessen – co-inventor of the web browser – interviews Peter Thiel – founder of PayPal and friend of lots …

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