All about copywriting in just one Tweet

Can you really condense a seminar’s worth of copywriting advice in just 140 characters or less?

Seven marketers took a stab at it. Here’s what they posted to Twitter in the order they posted.

Some good stuff!

“Only 3 things matter in copywriting: The reader starts reading, he keeps reading, he takes the action you want him to. That’s it.”
– Twitter.com/KenMcCarthy

“Good copy offers relevant benefits with every reason to grasp them; what you miss if you don’t; dispels disbelief and stays in the mind.”
– Twitter.com/DraytonBird

“Copywriting: the art of using words to create first interest, then action.”
– Twitter.com/ShelHorowitz

“Who Am I, What Do I Have, Why Do You Need It, Here’s How You Can Get It Fast!”
– Twitter.com/ChefMarkGarcia

“Get his attention by meeting and stimulating the interests (already on his mind) and meet his desire with an irresistible offer”
– Twitter.com/Andy_Moose

“Get clear on what counts, create, wait, edit, test, keep what works, do it again.”
– Twitter.com/Adriel_Brunson

“Copywriting is: Getting attention and keeping it long enough that the reader takes your desired action.”
– Twitter.com/Healymonster

“Copywriting is conclusively proving that you offer the best solution to the prospect’s problem so they act NOW”
– Twitter.com/shaunoreilly

“Copywriting is discovering what people want & showing them how to get it (in print). It’s not “original” but works for me ;0)”
– Twitter.com/bensettle

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