Archive | May, 2007

Design as a cure for poverty

What is “poverty?”

For some people it might mean going without the deluxe cable TV package.

For most of the world, it means going without the basics of life: food, water, shelter, clothing.

What’s the root of this kind of …

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How to make Internet video ads fast

Here’s an example of a "quick and dirty" Internet video ad.

It’s for Perry Marshall’s new book.

We shot it at System 2007 in one take with no script.

It’s a "content" ad. In other words, it contains content that …

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Give me video

It finally happened…

I was reading about something interesting and new and I went to look up more about it on the Internet…and instead of looking for an article, I wanted to see a video about it.

And here’s the …

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Doubleclick study: Internet video works

A major study of 2006 online video ad campaigns reveals what a lot of us knew from first hand experience: video trumps text and static graphics.

As useful as this stufy is on one level, ultimately I’d file the study …

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The 4-Hour Workweek – Reality or Pipe Dream?

Interview with Tim Ferriss, the author of “The Four Hour Workweek”

Are you working yourself to death? Is stress and “overhwhelm” your constant companion?

Tim Ferriss says if you’re working more than four hours a week, you’re doing something wrong.…

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Bubble time again?

Somehow I seem to always be out of the room when the Kool Aid is being passed out.…

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The Halo Effect by Phil Rosenzweig: Review

The Halo Effect by Phil Rosenzweig is a profound, if unsettling book, about the realities of business advice.

Who is Rosenzweig? A Wharton grad who spent six years on the faculty of Harvard Business School and is now teaching in …

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Told you so

When Google bought YouTube I resisted the urge to tell the naysayers who said I was overdoing the video on the web thing: "Told you so."

Because actually, these days, what’s $1.2 billion? Not much to get excited about in …

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Cell phone (mobile) marketing

A lot of people are counting on it becoming huge – marketing to people’s cell phones and mobile devices.

I do believe that these devices – now in 75% of American homes – will take an increasingly central place in …

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Forced Continuity – The good, the bad, the questionable

It’s Mother’s Day and I just placed my last minute order for flowers on FTD.

I’m guessing that today is the biggest flower sales day of the year and that a lot of FTD customers are going to wake up …

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