If you've read other selling books, you're probably tired of the false promises that never quite work out. You're probably tired of being told "you can do it if you just believe you can."

You're probably tired of reading about tricks that made a particular sale - tricks that may have been appropriate to a particular situation, but not yours - and even if they were appropriate, how would you have thought of them at the right time?

If you've read books on selling before or listened to "sales experts," you're probably tired of being pumped with hot air - told how you must "come alive," be full of enthusiasm, dominate the world around - all the things that don't happen to be a part of your basic nature.

Well, this book isn't anything like that. In fact, this book was written to refute many selling clichés that have been accepted without question for years.

This book will prove to you that the stereotyped image of the "born salesman" is a mistake. You don't have to remake your personality and become super-enthusiastic, super-aggressive, domineering. Not only are those traits unnecessary, they are actually a hindrance to making sales.

And you won't have to develop an uncanny ability to come up with the right answer at the right time - that super-human knack of having the brilliant flash of insight that is so prevalent in books on selling. Sure, given several days to think about it, the writer of a sales book can always come up with a solution to a sales problem. But how does that help you when confronted face-to-face with a question that must be answered now? This book will show you that you don't need such skills.

This book can truly revolutionize your selling career - but only because it will show you that you no longer need to waste your time developing skills that are of no value to a salesman. For example, here are some of the points that will be made in the course of this book:

1. Contrary to the accepted mythology, enthusiasm is not a virtue; it destroys more sales than it creates.

2. "Positive thinking" is an unrealistic fallacy. The salesman who thinks negatively has a far greater chance for success than the so-called "positive thinker."

3. Sales success does not come from convincing people to buy things they don't want.

4. The salesman who always has an answer for every objection is also probably plugging along with a very low income.

5. Extroverts don't make the best salesmen; they are invariably outsold by introverts.

6. To be a good salesman, you don't have to be a "smooth talker".

7. "When the going gets tough, the tough get going."

8. The desire to be able to motivate others is unrealistic and foolish. A really-great salesman will never try to motivate anyone.

Perhaps all of this sounds so far removed from what you've heard about selling through the years that you wonder how it could possibly be true. This book will demonstrate the validity of these statements and then you can integrate them into your daily life - one at a time, if you so choose. And you will most likely see their effect the moment you try them.

The old clichés of selling are really attempts to get "something for nothing." They promise to bring about sales faster without any greater insight. But invariably (as with all "something for nothing" attempts) the salesman works harder with no greater success.

If you will just take the time to understand why it is that people buy things, it will open up a whole new world of understanding to you. It will make it possible for you to increase your sales volume significantly and thereby make more money.

It will also enable you to understand what has happened in every sales interview -even when you don't get the order. And these same principles will improve your relationships with other business associates, and with your friends and family - because you'll understand them so much better.

And what may be most important of all, you will enjoy your work much more than you ever have before. No longer will you be afflicted with stomach aches from the uncomfortable task of trying to be something you're not. You won't have to remake your personality or become a fast talking extrovert.

Here is the painless way to become a good salesman, to influence others, to become more in demand - without remaking your personality, without becoming forceful, aggressive, or eloquent. You can relax and be yourself, you can be honest and friendly, and you will be thanked by the buyer for what you have done for him.

"Harry Browne built a successful career on his breakthrough technique of how to get inside the head of your prospect, find out the things that matter and then tailor your sales pitch with precision. If you want a big income selling, here's your wiring diagram."

-Denny Hatch, Author of The Secrets of Emotional, Hot-Button Copywriting, Million Dollar Mailings, Method Marketing and 2,239 Test Secrets for Direct Marketing Success

"The book you hold in your hands is a rare work of pure genius. Its simple truth makes the obscure, sometimes scary world of selling startlingly clear. The secret of selling anything really is in these pages!"

-Ben Hunt, Scratchmedia Ltd. Web designer, Author Save the Pixel and Convert!

"Harry Browne's The Secret of Selling Anything is a major contribution to the literature of salesmanship. If you buy it and don't agree, you can return it along with your receipt to me, Martin Edelston, and I will personally refund your money!"

-Martin Edelston, Founder/Chairman, Boardroom Inc. Member of the Direct Marketing Hall of Fame.