Who introduced A/B split testing to Internet marketing?
Every big Internet company - Google, Facebook, Amazon etc. - lives and dies on A/B split testing. If you don't know what that is, you should and this short video will explain it. Anyway... The first Internet company to "discover" and use A/B split testing was Google...
In case you didn’t get the memo
There are people who will get the meaning of this cartoon instantly. And there are others who will forever be scratching their heads over it. I imagine one can still make plenty of money even if being continuously hoodwinked by this non-stop cavalcade of transparent...
The Internet’s most valuable “lost” archive discovered
We're making some improvements to the homestead which meant we finally had to bring order to the chaos of our attic. I have two archives: 1) the semi-organized one where every course and sales letter I've written from the last 35+ years is filed in a reasonably...
Don’t give to the Red Cross
Info about Maui and how to help local people directly https://mauilfg.org This is the kind of help you can expect from the government and the Red Cross if there is a disaster in your area https://www.youtube.com/watch?v=Vu0rpl9lmrA - Ken P.S. For over 25 years...
Can you do this?
Test drive the System Club - Ken P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients. If you’d like direction for your business that will work today, tomorrow, and twenty years...
Update on Robert F. Kennedy Jr.
Update 12-15-23: I have been a big supporter of Robert Kennedy Jr's work on rooting out corruption in pharma and public health. That said, his incomprehensibly ignorant and bigoted statements on the situation in Gaza is one of the most appalling and disappointing...
The Truth about Robert Kennedy Jr.
Update 12-15-23: I have been a big supporter of Robert Kennedy Jr's work on rooting out corruption in pharma and public health. That said, his incomprehensibly ignorant and bigoted statements on the situation in Gaza is one of the most appalling and disappointing...
Post-Father’s Day Thoughts
I received this simple but brilliant idea from long-time System Club member Cindy Kappler. "My father passed away last year. Several years earlier, as an 80th birthday present, my four sisters and I (with the help of the brothers-in-law and 14 grandchildren) created a...
What “reading a lot” means for business
If you look at the greats in marketing who've had staying power - versus flash in the pan "gurus" - you will see they all share one thing in common... They make aggressive reading - extracting huge amounts of actionable information and insight from the smartest people...
