"After many years of being full time in the Internet marketing business (we started in 1993), I've had it up to here with the sloppy reporting, the public relations prevarications, the ad agency double talk, the cyber-guru gibberish and all the other misleading nonsense that makes it so hard for business people to use the Internet profitably.

Here's the truth about marketing, doing business, and making money on the Internet plus what you need to know to make it work for you." (1999)

"These are some of my writings from the great 'dotcom boom' era.

Few people listened to advice like this. Those who did not only survived, they prospered. Those who didn't got 'dot bombed.' ALL my clients who listened escaped unscathed.

Now that the Internet craze is over and people are starting to treat the Internet like a real business environment that follows real business rules, these articles are as relevant as ever." (2001)

- Ken McCarthy

Table of Contents

• Instant Internet wisdom - more value in one page than you'd normally find in 100 books
• The realities of marketing on the Internet and elsewhere - and how you can beat the odds (reading this is equivalent to getting an MBA in marketing)
• The Great Internet Stock Boom - and Crash
• The right way to pick an Internet company. Making a wrong step here can sabotage your business
• Get your site up with a minimum of muss, fuss, pain, and expense.
• There is an easy way to succeed in business. Don't pay to re-invent the wheel and appropriate methods that are proven to work.