I received an email from a young person who may be on the verge of receiving a large inheritance.
He is very interested in being an entrepreneur and using direct response to build a business.
He asked if a good …
I received an email from a young person who may be on the verge of receiving a large inheritance.
He is very interested in being an entrepreneur and using direct response to build a business.
He asked if a good …
Like him, love him or loathe his, Donald Trump is the new President of the United States.
Smart marketers will take lessons from the experience.
If you’ve been following the news, you’ve heard about his “First 100 Days” and how …
System Seminar graduates have a real edge on the rest of the world.
They were the first Internet marketers to learn about pay-per-click ads, A/B split testing, audio ads, video ads, mobile marketing and so much more.
Alas, the big …
First, I am not an investment adviser, I don’t take fees to be an investment adviser, and this is offered as commentary, not advice.
I received this end-of-the-year question from a colleague and thought I’d share the answer.
The question……
There’s an old saying: If you don’t have anything nice to say about someone, don’t say anything.
Well, Ben Settle just sent me an account of the ways I was able to help him in his inevitable rise to copywriting …
What’s the best way to sell a product?
I was lucky enough to be able to ask that question directly to Gary Bencivenga, the grandmaster of direct mail copywriting.
His answer kind of shocked me.
Given that he’s a writer, …
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