Archive | Internet history

Day 32 – Speak of the Devil

I find that often when I want to make a point about something direct response related I often refer to the work of Gary Halbert or David Ogilvy.

(Take note. If you don’t know these two you are missing …

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Day 31 – How David Ogilvy closed his most “impossible” sale

It’s was the 1960s.

Americans didn’t “do” diesel cars. (They still don’t, but it was MUCH worse back then.)

Then some idiot back at Mercedes’ German HQ sent shiploads of expensive diesel sedans to the U.S. where they were …

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