You can’t be involved in Internet marketing education for very long without becoming dismayed at the lack of ethics of some of the prominent players:
Bogus resumes and made-up biographies, out-of-control plagiarism, and rampant fraud against consumers. It’s become an epidemic and many of the “big” names are involved…
In Episode 1, we looked at how discussion boards give consumers a chance to comment on the difference between the hype used to sell a particular product and what actually comes in the box.
Sometimes spontaneous forum discussions just aren’t enough. Here are THREE whole web sites dedicated to combatting another kind of hype…
The Internet can be a consumer’s best friend.
Why?
People talk. And on the Internet, they talk in searchable, archived text. It’s a bad faith merchant’s worst nightmare.
Here’s how this works in real life…
I got more e-mail about my article "Social Proof, Rich Jerks, and Google" than anything I’ve written in a long time.
My mailbox was filled with positive comments, some intensely so, from people who are serious about the business either as practitioners or students or both.
Predictably, some of the Internet guru ‘mafia’ and their friends didn’t like what I had to say,
Good.
Here’s some more…
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It’s all the rage… for the moment
Social Proof.
A word of caution about this and other manufactured Internet marketing fads…
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