Need a reason to justify a sale or special offer – or just want more attention?

Use a holiday.

Department stores discovered this trick over a century ago. If you analyze it logically, it doesn’t make any sense. Why should there be a discount on socks because its Columbus Day?

Fortunately, this is one area where logic is not required for the method to work. If there’s a holiday coming up soon, you have instant rationale for a sale.

Holidays move product.

Here’s some numbers on the impending Halloween holiday to show you what a top-drawer-of-consciousness holiday Halloween is… I got these stats from the National Retail Federation’s annual pre-Halloween survey.

8,877 US consumers surveyed from 9/4 to 9/11

• Average intended spend: $64.82, up from $59.06 last year
• Average spend on costumes: (including pets and kids): $23.33
• 11% of households intend to dress their pet for the holiday
• Estimated sales of Halloween candy, costumes and decoration his year: $5.07 billion

Am I suggesting that you go into the Halloween business? Of course not, but if you’re looking for a way to juice things up a bit, ride the holidays. A halloween angle can used to sell practically anything.

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