Here’s a little known story about Warren Buffett, the world’s second richest man and most successful investor about the importance of…sleep.

In the early 1990s, Buffett personally stepped in to straighten out a huge mess at Salomon Brothers, a major investment bank that had seriously lost its way and was about to get shut down.

Buffett stepped off the plane from Omaha and headed straight to the company’s New York City offices for his first face-to-face meeting with its board members.

When he arrived took one look around the room and said… (more…)

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Need a reason to justify a sale or special offer – or just want more attention?

Use a holiday.

Department stores discovered this trick over a century ago. If you analyze it logically, it doesn’t make any sense. Why should there be a discount on socks because its Columbus Day?

Fortunately, this is one area where logic is not required for the method to work. If there’s a holiday coming up soon, you have instant rationale for a sale.

Holidays move product.

Here’s some numbers on the impending Halloween holiday to show you what a top-drawer-of-consciousness holiday Halloween is… (more…)

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