Comments on: word of mouth marketing dynamics http://kenmccarthy.com/blog/2007/06/29/word-of-mouth-marketing-dynamics/ Internet marketing Fri, 12 Aug 2011 07:43:19 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: omegaswitch http://kenmccarthy.com/blog/2007/06/29/word-of-mouth-marketing-dynamics/comment-page-1/#comment-20305 omegaswitch Fri, 27 Jun 2008 14:13:02 +0000 http://kenmccarthy.com/blog/?p=106#comment-20305 I got a spam email from Continentals Who's Who (it seems whoever was responsible scraped my work email address from my company website, as I've only been working for them for a short while). The website in question is www.cwwinnercircle.com. Can you guess who is the registrar for this site (along with the 15 or so clones of this site, all producing spam emails targeted at professionals)? Hmmm........ I got a spam email from Continentals Who’s Who (it seems whoever was responsible scraped my work email address from my company website, as I’ve only been working for them for a short while). The website in question is http://www.cwwinnercircle.com. Can you guess who is the registrar for this site (along with the 15 or so clones of this site, all producing spam emails targeted at professionals)?

Hmmm……..

]]> By: Mike http://kenmccarthy.com/blog/2007/06/29/word-of-mouth-marketing-dynamics/comment-page-1/#comment-6209 Mike Tue, 10 Jul 2007 03:45:09 +0000 http://kenmccarthy.com/blog/?p=106#comment-6209 The mathematics of positive word of mouth (PWOM) create exponential growth. PWOM is partially a function of value delivered through a solid product or service. It is, however, almost equally important to deliver a postive customer experience from first exposure to end use of the product or service. Hence, good product value + great customer service = PWOM. An interesting take on your basic fomula of Traffic + Conversion = Profit. Traffic + Conversion + Value + Customer Service = Exponentially Growing Profits. The mathematics of positive word of mouth (PWOM) create exponential growth. PWOM is partially a function of value delivered through a solid product or service. It is, however, almost equally important to deliver a postive customer experience from first exposure to end use of the product or service. Hence, good product value + great customer service = PWOM. An interesting take on your basic fomula of Traffic + Conversion = Profit. Traffic + Conversion + Value + Customer Service = Exponentially Growing Profits.

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