http://kenmccarthy.com/blog/2007/06/26/pew-study-internet-reality-check/ Internet marketing Fri, 12 Aug 2011 07:43:19 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://kenmccarthy.com/blog/2007/06/26/pew-study-internet-reality-check/comment-page-1/#comment-5785 Peter de Gosztonyi Wed, 27 Jun 2007 19:54:56 +0000 http://kenmccarthy.com/blog/?p=105#comment-5785 I agree. A professional association I belong to, which used to mail out monthly newsletters that informed the members of meetings, was getting 50 to 70 people out per evening. When we stopped the mail outs and went to an email list exclusively our meeting numbers tanked to less than 20. We are now trying a combination of things. This is an association of professionals so I would venture to say that even this demographic needs multiple channels to get the message. I agree. A professional association I belong to, which used to mail out monthly newsletters that informed the members of meetings, was getting 50 to 70 people out per evening. When we stopped the mail outs and went to an email list exclusively our meeting numbers tanked to less than 20. We are now trying a combination of things. This is an association of professionals so I would venture to say that even this demographic needs multiple channels to get the message.

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