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	<title>Comments on: Forced Continuity &#8211; The good, the bad, the questionable</title>
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	<link>http://kenmccarthy.com/blog/2007/05/13/forced-continuity-the-good-the-bad-the-questionable/</link>
	<description>Internet marketing</description>
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		<title>By: Kayla</title>
		<link>http://kenmccarthy.com/blog/2007/05/13/forced-continuity-the-good-the-bad-the-questionable/comment-page-1/#comment-38318</link>
		<dc:creator>Kayla</dc:creator>
		<pubDate>Sun, 05 Jul 2009 13:39:56 +0000</pubDate>
		<guid isPermaLink="false">http://kenmccarthy.com/blog/?p=91#comment-38318</guid>
		<description>Forced continuity? I see this as a direct and bonafied slap in the face to integrity, in regard to someone else&#039;s money. The same could be said about &quot;legalized theft.&quot; It doesn&#039;t matter what term you apply to it, it is as it is.... Would I continue to purchase things from this company? Not on your life; as after &quot;being burned&quot; the first time, I would consider them to be outright thieves helping themselves to my private income, hoping that I do not notice!</description>
		<content:encoded><![CDATA[<p>Forced continuity? I see this as a direct and bonafied slap in the face to integrity, in regard to someone else&#8217;s money. The same could be said about &#8220;legalized theft.&#8221; It doesn&#8217;t matter what term you apply to it, it is as it is&#8230;. Would I continue to purchase things from this company? Not on your life; as after &#8220;being burned&#8221; the first time, I would consider them to be outright thieves helping themselves to my private income, hoping that I do not notice!</p>
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		<title>By: Carl</title>
		<link>http://kenmccarthy.com/blog/2007/05/13/forced-continuity-the-good-the-bad-the-questionable/comment-page-1/#comment-34695</link>
		<dc:creator>Carl</dc:creator>
		<pubDate>Tue, 07 Apr 2009 03:05:10 +0000</pubDate>
		<guid isPermaLink="false">http://kenmccarthy.com/blog/?p=91#comment-34695</guid>
		<description>I detest forced continuity. Of course, as a business owner I can see how easy it is to convince yourself that it&#039;s ok. It&#039;s hard work to keep good money coming in!

It&#039;s not ok, and it erodes trust, which is a critical factor when trying to convince someone to pay you for goods or services. Is that extra $10 a month going to be worth the mass exodus of customers once a competitor comes along that people feel they can actually trust?

Maybe it&#039;s a good time to get into the flower delivery business.</description>
		<content:encoded><![CDATA[<p>I detest forced continuity. Of course, as a business owner I can see how easy it is to convince yourself that it&#8217;s ok. It&#8217;s hard work to keep good money coming in!</p>
<p>It&#8217;s not ok, and it erodes trust, which is a critical factor when trying to convince someone to pay you for goods or services. Is that extra $10 a month going to be worth the mass exodus of customers once a competitor comes along that people feel they can actually trust?</p>
<p>Maybe it&#8217;s a good time to get into the flower delivery business.</p>
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		<title>By: Ken McCarthy</title>
		<link>http://kenmccarthy.com/blog/2007/05/13/forced-continuity-the-good-the-bad-the-questionable/comment-page-1/#comment-34127</link>
		<dc:creator>Ken McCarthy</dc:creator>
		<pubDate>Wed, 25 Mar 2009 10:05:16 +0000</pubDate>
		<guid isPermaLink="false">http://kenmccarthy.com/blog/?p=91#comment-34127</guid>
		<description>Marty,

You unsubscribe by reading the unsubscribe instructions that appear on every e-mail of the subscription you signed up for. 

I hope this helps. 

Ken</description>
		<content:encoded><![CDATA[<p>Marty,</p>
<p>You unsubscribe by reading the unsubscribe instructions that appear on every e-mail of the subscription you signed up for. </p>
<p>I hope this helps. </p>
<p>Ken</p>
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		<title>By: Hugh Fraser</title>
		<link>http://kenmccarthy.com/blog/2007/05/13/forced-continuity-the-good-the-bad-the-questionable/comment-page-1/#comment-17851</link>
		<dc:creator>Hugh Fraser</dc:creator>
		<pubDate>Mon, 26 May 2008 02:36:06 +0000</pubDate>
		<guid isPermaLink="false">http://kenmccarthy.com/blog/?p=91#comment-17851</guid>
		<description>It does indeed seem very shifty, thankfully I have not fallen prey for any of these in the Internet Mareting field as off yet but I will keep my eyes wide open from now on.

Hugh Fraser</description>
		<content:encoded><![CDATA[<p>It does indeed seem very shifty, thankfully I have not fallen prey for any of these in the Internet Mareting field as off yet but I will keep my eyes wide open from now on.</p>
<p>Hugh Fraser</p>
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		<title>By: Phil</title>
		<link>http://kenmccarthy.com/blog/2007/05/13/forced-continuity-the-good-the-bad-the-questionable/comment-page-1/#comment-16875</link>
		<dc:creator>Phil</dc:creator>
		<pubDate>Mon, 12 May 2008 14:20:06 +0000</pubDate>
		<guid isPermaLink="false">http://kenmccarthy.com/blog/?p=91#comment-16875</guid>
		<description>Thanks for highlighting this less than ethical methodology. There seems to be a spate of this going on and now that I&#039;ve been burned I can assure you I won&#039;t be a suckered again. 

It has become a popular ruse in the Internet Marketing field with several big name gurus using less than obvious methods to get subscribers on their newsletters and such. If the subscription or membership or service is soooo good why don&#039;t they just give us a sample copy and remind us in 30 days to subscribe? 

Nope, they just don&#039;t want to overwork their autoresponder I guess because they want your credit card first... I would like to see the wares before I give out my credit card. &#039;Nuff said!

Phil Davis</description>
		<content:encoded><![CDATA[<p>Thanks for highlighting this less than ethical methodology. There seems to be a spate of this going on and now that I&#8217;ve been burned I can assure you I won&#8217;t be a suckered again. </p>
<p>It has become a popular ruse in the Internet Marketing field with several big name gurus using less than obvious methods to get subscribers on their newsletters and such. If the subscription or membership or service is soooo good why don&#8217;t they just give us a sample copy and remind us in 30 days to subscribe? </p>
<p>Nope, they just don&#8217;t want to overwork their autoresponder I guess because they want your credit card first&#8230; I would like to see the wares before I give out my credit card. &#8216;Nuff said!</p>
<p>Phil Davis</p>
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		<title>By: Lou ryan</title>
		<link>http://kenmccarthy.com/blog/2007/05/13/forced-continuity-the-good-the-bad-the-questionable/comment-page-1/#comment-12571</link>
		<dc:creator>Lou ryan</dc:creator>
		<pubDate>Tue, 05 Feb 2008 18:57:17 +0000</pubDate>
		<guid isPermaLink="false">http://kenmccarthy.com/blog/?p=91#comment-12571</guid>
		<description>Ken

I am looking to include a blog on our member page. Did you purchase the set up or program it? thanks</description>
		<content:encoded><![CDATA[<p>Ken</p>
<p>I am looking to include a blog on our member page. Did you purchase the set up or program it? thanks</p>
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		<title>By: Fred Peter</title>
		<link>http://kenmccarthy.com/blog/2007/05/13/forced-continuity-the-good-the-bad-the-questionable/comment-page-1/#comment-5289</link>
		<dc:creator>Fred Peter</dc:creator>
		<pubDate>Thu, 14 Jun 2007 15:06:28 +0000</pubDate>
		<guid isPermaLink="false">http://kenmccarthy.com/blog/?p=91#comment-5289</guid>
		<description>Forced continuity also causes consumer backlash that the provider may not anticipate. I just tried to cancel my membership to the www.hometheaterspot.com. Nowhere is there any information on how to  cancel the membership. There is unsubscribe info for their newsletter, but no info on how to get out. 

Even though there are some good things about this particular site, the referral I will be giving will only be about how their membership continuity is setup. Probably not the referral these guys were  hoping for.</description>
		<content:encoded><![CDATA[<p>Forced continuity also causes consumer backlash that the provider may not anticipate. I just tried to cancel my membership to the <a href="http://www.hometheaterspot.com" rel="nofollow">http://www.hometheaterspot.com</a>. Nowhere is there any information on how to  cancel the membership. There is unsubscribe info for their newsletter, but no info on how to get out. </p>
<p>Even though there are some good things about this particular site, the referral I will be giving will only be about how their membership continuity is setup. Probably not the referral these guys were  hoping for.</p>
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		<title>By: Marc Lawson</title>
		<link>http://kenmccarthy.com/blog/2007/05/13/forced-continuity-the-good-the-bad-the-questionable/comment-page-1/#comment-4737</link>
		<dc:creator>Marc Lawson</dc:creator>
		<pubDate>Wed, 30 May 2007 17:25:57 +0000</pubDate>
		<guid isPermaLink="false">http://kenmccarthy.com/blog/?p=91#comment-4737</guid>
		<description>Such trickery can lead toa bitter taste in the client&#039;s mouth, I have been burn before finding a credit card charge ongoing for many years. Makes me think twice before jumping on any deal and reading the fine print. 

Better for a business to offer a one time upsell at time of purchase for discount or point out plainly that you are signing up for $XX per month for these benefits. This way people by word of mouth (using the web) can point their friends to a good deal!

ML</description>
		<content:encoded><![CDATA[<p>Such trickery can lead toa bitter taste in the client&#8217;s mouth, I have been burn before finding a credit card charge ongoing for many years. Makes me think twice before jumping on any deal and reading the fine print. </p>
<p>Better for a business to offer a one time upsell at time of purchase for discount or point out plainly that you are signing up for $XX per month for these benefits. This way people by word of mouth (using the web) can point their friends to a good deal!</p>
<p>ML</p>
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