The biggest marketing mistake there is

I see this mistake every day of the week.

It’s not just beginners who make it and believe me, I’ve made it too – and long after I should have known better.

If you want to know what the mistake is – and remember it so that you never make it yourself – the answer is in the question and staring you right in the face: “marketing.”

Marketing is not about creating products…licensing products…sourcing products…inventing products…or anything related to products. (more…)

Easy money

Easy money…

More money has been lost in pursuit of “easy money” than anything else in history.

And yet, there really is such a thing as easy money… (more…)