Understanding Web 2.0

The other day I said to some friends: “I’ve made millions with the web and nickels with Web 2.0.”

They laughed and they knew what I was talking about.

But maybe I don’t really know what Web 2.0 is. I wonder. Does anyone?

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The experience economy

One of the most useful business experiences I ever had took place when I was just in my late teens and early twenties.

What was my business?

I sold experiences…

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Ken McCarthy and direct mail

Speak of the devil…

I was doing a Google search (I don’t remember what for) and up came this piece which was kind of a surprise. I remember when it came out in print, but I didn’t think it would be on the web.

This is handy because it’s a good answer to people who ask me if I still use direct mail and when I answer yes, why.

Click here for the story: “David Cements Goliath” (more…)