Comments on: Results vs. Activity http://kenmccarthy.com/blog/2007/01/27/results-vs-activity/ Internet marketing Tue, 06 Jul 2010 01:54:40 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Traffic or conversion… which is better? | Keith Goodrum http://kenmccarthy.com/blog/2007/01/27/results-vs-activity/comment-page-1/#comment-12401 Traffic or conversion… which is better? | Keith Goodrum Fri, 18 Jan 2008 21:29:30 +0000 http://kenmccarthy.com/blog/?p=83#comment-12401 [...] Traffic and conversions go hand in hand.  Or like Forest Gump said; “Two peas in a pod!”  Focusing on one over the other will cause you problems somewhere down the road. Both are key to online success… You can’t have one without the other.  James Brausch has said it all about traffic + copywriting.(Plus product, but that’s for another article)  Ken McCarthy coined the phrase traffic plus conversions equals profits.  Both must get equal attention, and your online marketing  efforts will be much easier. [...] [...] Traffic and conversions go hand in hand.  Or like Forest Gump said; “Two peas in a pod!”  Focusing on one over the other will cause you problems somewhere down the road. Both are key to online success… You can’t have one without the other.  James Brausch has said it all about traffic + copywriting.(Plus product, but that’s for another article)  Ken McCarthy coined the phrase traffic plus conversions equals profits.  Both must get equal attention, and your online marketing  efforts will be much easier. [...]

]]> By: Philosophy Football « Strategy Works http://kenmccarthy.com/blog/2007/01/27/results-vs-activity/comment-page-1/#comment-1345 Philosophy Football « Strategy Works Sat, 03 Feb 2007 15:34:50 +0000 http://kenmccarthy.com/blog/?p=83#comment-1345 [...] I found a piece by Ken McCarthy that said that “Like a unguided missile, many people launch themselves on a trajectory of what they think is diligent activity assuming that activity alone is going to get them to a happy place. Nothing could be further from the truth. Most people would profit from stopping everything they’re doing for a day and going to some quiet spot with a notepad and a pen and thinking outloud on paper about where you’re at, where you’re trying to go and what is it you’re actually doing every day.” [...] [...] I found a piece by Ken McCarthy that said that “Like a unguided missile, many people launch themselves on a trajectory of what they think is diligent activity assuming that activity alone is going to get them to a happy place. Nothing could be further from the truth. Most people would profit from stopping everything they’re doing for a day and going to some quiet spot with a notepad and a pen and thinking outloud on paper about where you’re at, where you’re trying to go and what is it you’re actually doing every day.” [...]

]]> By: Ken McCarthy http://kenmccarthy.com/blog/2007/01/27/results-vs-activity/comment-page-1/#comment-1213 Ken McCarthy Tue, 30 Jan 2007 13:01:04 +0000 http://kenmccarthy.com/blog/?p=83#comment-1213 I agree with Ryan. If you're doing *nothing*, for goodness sakes do something...and the "somethings" to do are work on traffic generation and/or conversion. We don't have many people with the "doing nothing" problem at the System though. Saw this at a friend's office yesterday: "Never confuse motion with action." - Ben Franklin Doing vs. doing things that make sense. I agree with Ryan. If you’re doing *nothing*, for goodness sakes do something…and the “somethings” to do are work on traffic generation and/or conversion.

We don’t have many people with the “doing nothing” problem at the System though.

Saw this at a friend’s office yesterday:

“Never confuse motion with action.”
- Ben Franklin

Doing vs. doing things that make sense.

]]> By: Mark Henderson http://kenmccarthy.com/blog/2007/01/27/results-vs-activity/comment-page-1/#comment-1198 Mark Henderson Mon, 29 Jan 2007 23:46:46 +0000 http://kenmccarthy.com/blog/?p=83#comment-1198 Ignorance on fire vs knowledge on ice..balance is the key ( with a bias towards action ). Simple yet powerful...like all the rest of your teachings... Thanks for the insight Ken! Ignorance on fire vs knowledge on ice..balance is the key ( with a bias towards action ).

Simple yet powerful…like all the rest of your teachings…

Thanks for the insight Ken!

]]> By: Ryan Healy http://kenmccarthy.com/blog/2007/01/27/results-vs-activity/comment-page-1/#comment-1187 Ryan Healy Mon, 29 Jan 2007 17:16:02 +0000 http://kenmccarthy.com/blog/?p=83#comment-1187 I love this post, Ken! One point of clarification. If you're not doing anything yet, I think it's important to just get started. Once you've begun doing something, then it's time to focus on results. Here's the analogy I use. It's easy to turn an object that's already in motion, but how can you change directions if you're not even moving yet (i.e. not engaged in any kind of activity)? Activity precedes results. The RIGHT activity creates results. I love this post, Ken!

One point of clarification. If you’re not doing anything yet, I think it’s important to just get started. Once you’ve begun doing something, then it’s time to focus on results.

Here’s the analogy I use. It’s easy to turn an object that’s already in motion, but how can you change directions if you’re not even moving yet (i.e. not engaged in any kind of activity)?

Activity precedes results. The RIGHT activity creates results.

]]> By: JoAnn Corley http://kenmccarthy.com/blog/2007/01/27/results-vs-activity/comment-page-1/#comment-1182 JoAnn Corley Mon, 29 Jan 2007 13:47:41 +0000 http://kenmccarthy.com/blog/?p=83#comment-1182 I opened my email this morning and first thing what do I see...GREAT COACHING from Ken. That's another thing I love about being a System member....thoughtful commentary that addresses the "whole" of the business, not just another internet technique. Thanks Ken! I opened my email this morning and first thing what do I see…GREAT COACHING from Ken. That’s another thing I love about being a System member….thoughtful commentary that addresses the “whole” of the business, not just another internet technique.

Thanks Ken!

]]> By: Andrew Cavanagh http://kenmccarthy.com/blog/2007/01/27/results-vs-activity/comment-page-1/#comment-1176 Andrew Cavanagh Mon, 29 Jan 2007 04:00:24 +0000 http://kenmccarthy.com/blog/?p=83#comment-1176 One way to ensure you're being effective is to have an overall strategy that includes: # The ultimate end result you want to achieve for the clients in your business # Your own personal lifestyle goals. How much money you want to work and how many hours you want to work to make it. Then you can reverse engineer this strategy down to daily actions. Even more important you can analyze everything you do based on whether it fits in with your overall strategy or not. This makes far easier to stop doing distracting work and stay tightly focused on getting the short term and long term results you want. Kindest regards, Andrew Cavanagh One way to ensure you’re being effective is to have an overall strategy that includes:

# The ultimate end result you want to achieve for the clients in your business

# Your own personal lifestyle goals. How much money you want to work and how many hours you want to work to make it.

Then you can reverse engineer this strategy down to daily actions.

Even more important you can analyze everything you do based on whether it fits in with your overall strategy or not.

This makes far easier to stop doing distracting work and stay tightly focused on getting the short term and long term results you want.

Kindest regards,
Andrew Cavanagh

]]> By: Terry http://kenmccarthy.com/blog/2007/01/27/results-vs-activity/comment-page-1/#comment-1175 Terry Mon, 29 Jan 2007 03:46:08 +0000 http://kenmccarthy.com/blog/?p=83#comment-1175 To write those inspired thoughts down is just the beggining. To act on those thoughts - That's the beggining of sucess To write those inspired thoughts down is just the beggining.

To act on those thoughts – That’s the beggining of sucess

]]> By: Ben http://kenmccarthy.com/blog/2007/01/27/results-vs-activity/comment-page-1/#comment-1174 Ben Mon, 29 Jan 2007 02:49:19 +0000 http://kenmccarthy.com/blog/?p=83#comment-1174 I'm just glad to know that I am not the only one that scribbles random thoughts down on paper at odd hours of the day. Great post - I could not agree more! I’m just glad to know that I am not the only one that scribbles random thoughts down on paper at odd hours of the day.

Great post – I could not agree more!

]]> By: Marc Sandefur http://kenmccarthy.com/blog/2007/01/27/results-vs-activity/comment-page-1/#comment-1170 Marc Sandefur Sun, 28 Jan 2007 23:20:29 +0000 http://kenmccarthy.com/blog/?p=83#comment-1170 Very profound post. With an unguided missile you will never hit your target unless you take an absolute perfect aim at the get-go. Your three steps provide the feedback mechanism that transforms a campaign into a guided missile. No need for perfectionism now. An approximate aim will do since the feedback process will home onto the target. Very profound post. With an unguided missile you will never hit your target unless you take an absolute perfect aim at the get-go. Your three steps provide the feedback mechanism that transforms a campaign into a guided missile. No need for perfectionism now. An approximate aim will do since the feedback process will home onto the target.

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