This idea woke me up Saturday morning sometime before 5 AM.
I say “sometime” because it was dark and I really didn’t want to know what time it was.
I just wanted to go back to sleep, but the thought literally wouldn’t let me. After quite a bit of internal resistance, I finally rolled over and scribbled the words “Results vs. Activity” in the notepad I keep by my bed.
So what does it mean? (more…)
Where does “success” come from?
That’s the million dollar question, isn’t it?
Hard work? Stamina? Intelligence? Dilligence?
All these these things are part of the pie, but if I had to put it down to any one thing, it would be the ability to generate options. The world rarely does what we want it to and “the best laid plans of mice and men…” – well you know.
So what do you do when life throws you yet another curve ball? (more…)
I spent a brief but highly enlightening time working on Wall Street, first providing support to the foreign exchange trading desk at Bankers Trust (the biggest private US dealer in the biggest market in the world) and then at First Boston, a premiere investment bank then at the top of its game.
One of the things I learned about which has stuck with me ever since is the idea of the “winner’s curse.”
It sounds like a contradiction in terms, doesn’t it? How can a winner be cursed? (more…)
Odds are if you’ve been in Internet marketing for any length of time at all, you know the name Perry Marshall.
You probably think of him as the Google AdWords guy.
Actually, he’s a lot more than that, but it’s as good a handle as any.
After all, what single factor has had the biggest impact on Internet marketing over the last four years?
I think you’d have to say AdWords: it’s traffic you can get NOW…testing you can do NOW…research you can do NOW.
It didn’t used to be this way.
In the bad old pre-AdWords days, it could take months to test an Internet business idea. Then Google came along and made it possible to turn targeted traffic on and off like water. Pretty neat.
Perry did the Internet marketing world a huge service by being the first to sort it all out for us.
In fact, he gave the very first serious talk on Google AdWords ever at a System Seminar way back in 2003.
Just think of all the people who’ve sold systems based on AdWords since then. It adds up to a small army.
Yet over all these years and all these folks when you think of AdWords – one of the mission critical tools in our biz – it’s
Perry’s name that comes up when you think QUALITY.
Bottom line: When the pros need to sharpen their game, they call Perry.
If you know anything about Internet marketing, you know that it never stands still. And Perry hasn’t been standing still
either.
In 2006, he used the insights he’s gained working with some of the world’s top Internet marketers to put together a
radically new approach to Internet business building.
They say there’s noting new under the sun, but when you find out what he’s been up to, you may change your tune on that.
I believe when what Perry’s accomplished gets out, it’s going to have an even bigger impact than Google AdWords did for the lucky few who “get” it.
If you’d like to be one of the first to see what serious, high probability Internet marketing looks like, I’ve arranged to spend
an hour with Perry this Friday on the phone.
If you want to listen in, you’re welcome.
Details: http://ken.adwordstactics.com
Ken
What’s the classic Internet marketer’s dream?
Sell nothing, talk to nobody, provide no customer service…
In short: do nothing…and watch the big bucks roll in.
This fantasy – pushed aggressively by an ever-growning army of Internet pitchmen – has probably caused would-be Internet marketers to lose more money (not to mention time and sleep) than the national debt.
Let’s make 2007 the year we all get over it. (more…)
Several years ago, Mike Quarles, a System grad, took me to task.
“You should spend more time on how to sell physical products online. It’s a great opportunity for people.”
Mike knew what he was talking about.
He took his family’s business forms business from $700 a month to over $1 million a year in online sales in less than 18 months.
And he did it with just his basic System Seminar training and no special help from us.
He was right, of course.
Many System grads chose to apply what they learned at the System not to selling information, but to selling hard goods.
And lots of them did very, very well.
When something happens naturally, it’s always a good idea to pay attention – and pay attention I did.
Here’s what I learned…
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