My Top Picks for 2007 – Part One

In today’s report, I’m going to talk about a monetization method that’s:

* time-proven
* works like crazy in the right markets
* for all practical purposes – a secret
to Internet marketers who are not part
of the insiders group…

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Martin Conroy: Did he write the greatest direct mail letter of all time?

Copywriter Martin Conroy passed away on Tuesday at the age of 84.

Conroy’s claim to fame?

He wrote what might well have been the most mailed direct mail piece of all time. It ran continuously with minor changes for thirty-one years from 1975 to 2003.

Just two pages long, it was the workhorse circulation builder for the Wall Street Journal.

Here’s the text:

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Best blogs

If you’re looking for examples of highly regarded blogs to model your own after, you might check out the nominees for the 2006 Weblog Awards.

Lots of categories. Here are just a few examples: best media blog, best sports blog, best military blog, best law blog, best parenting blog and on and on. The nominee list is also a good research tool if you’re looking for places to buy tartgeted ads and/or get quality links.

System Seminar faculty member Dave Taylor is a nominee for best technology blog. Talk about a competetive category! So far, he’s running second to Slashdot, the 800 pound gorilla of the category. Maybe we can nudge Dave ahead. I know who I’m voting for.

If you’ve never seen Dave Taylor’s blog, it’s set up so that frustrated tech users (all of us at one time or another) can get intelligent answers to their questions – free. It’s that’s not a worth a vote. I don’t know what is.

Give Dave a well deserved plug and then check out the nominees in all the categories.

The nominees for best technology blog are…click here

So simple, so smart

I was talking with a neighbor about a project he’s doing for me, photographing some paintings I own.

I’ve known of him for a long time, but never had the opportunity to talk in depth with him about his work.

I discovered that in addition to being a top flight artwork photographer, he’s also in high demand among corporate clients. For example, a couple of times a year, Merrill Lynch, the big stock brokerage company, flies him all over the world (to places like Maui, Venice, and Aspen) to take momentos at special “bonus” vacations they gift their top producers with.

It’s a plum gig that any photographer would give his eye teeth for and next year marks his 20th year shooting these special events for Merrill. How does he get and hold onto clients like this in the hyper-competetive world of corporate photography?

“The difference between me and everybody else is I’ve made more mistakes. I don’t make the same mistake twice, but I’ve learned more about what won’t work and what does than anybody else out there – and that’s what’s made me impossible to beat.”

Interesting perspective, huh? Achievement through mistake making.

Are you sitting tentatively on the sidelines afraid to get started in something because you’re not sure how it will turn out?

Get in there and start screwing up. It’s the smartest way to go.