If you sell to consumers, you know that Christmas is the big selling season of the year.

In the offline world, many consumer retail business operate at breakeven or a loss until the Christmas season rolls around. The term “Black Friday” comes from the fact that most stores are in the red until the day after Thanksgiving when Christmas present sales start to heat up in earnest.

Imagine that.

Keeping physical stores open with all the accompanying expenses of staffing, rent, inventory, utilities, maintenance for twelve months just to squeeze out a profit in a narrow six week window.

Internet marketers sure are spoiled. Here’s an idea that will spoil some of you even further. It’s a product that sells like wildfire, costs nothing to inventory, and automatically stimulates additional sales…

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Two big things happened this month.

First, the launch of Sacha Cohen’s movie “Borat” which is on track to possibly become the highest grossing comedy of all time.

Second, the first live meeting of StomperNet, a year long training created by Brad Fallon and Andy Jenkins which has set the standard for intensive Internet marketing education…
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Lots going on this month… I’ll be in New Orleans, Atlanta, and Chicago.

This coming week I’ll be in New Orleans on a two-fold mission…

First I’m doing a benefit workshop for small business people in that city. That’s on the 8th.

The next day, the 9th, I’ll be hosting a rare small group brainstorming/networking/group coaching session with David Bullock, one the sharpest marketing minds I know – and I don’t say that lightly.

If you want to be involved, there may still be a few seats left. Here’s the link for more info:

http://www.amacordfoundation.org/neworleans/fundraiser.html

That coming weekend (November 11 – 13), I’ll be at the StomperNet Meeting in Atlanta. DOZENS of System grads and customers will be attending so I figured this is a good chance for me to see everybody and since I’m already on the road, what’s another flight?

November 17, I’ll be at the Perry Marshall and Ari Galper’s meeting in Chicago. They’re doing some very interesting stuff that is boosting conversion rates like crazy. It’s a private meeting.

The following day November 18, Rob Goyette and I will be presenting a workshop in Chicago on how to get custom programming created for your business fast, afforably – and without losing your mind. That one is open to the public and there may be some seats left by the time you read this.

The fact is custom programming is the secret sauce that makes it possible for a lot of online businesses to be as efficient and profitable as they are. The problem is software development is brutally difficult (and expensive) if you don’t know what you’re doing.

If you’re interested in attending, it’s free for System Club members and $995.00 for everyone else. (Again, it pays – and pays very well – to be a System Club member.)

If you want more information about the workshop contact Bettina (bettina@amacord.com) We don’t have a big sales letter for this workshop. If you understand the enormous value of getting first class training on this subject from a world class pro, then you get it. If not, that’s fine too.

Bottom line: The people who go through this program will emerge as software development wizards (whether they can write a line or code or not) and are going to be in the position of being able to eat their competition alive.

Ken

P.S. If you’re interested in joining the Sytem Club, you can write Bettina about that too. It’s mostly a private group so I don’t promote it, but there’s always room for a few sharp new members.

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