Comments on: Video on the Internet – The Basics http://kenmccarthy.com/blog/2006/07/22/video-on-the-internet-the-basics/ Internet marketing Fri, 12 Aug 2011 07:43:19 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: nalts http://kenmccarthy.com/blog/2006/07/22/video-on-the-internet-the-basics/comment-page-1/#comment-155 nalts Thu, 27 Jul 2006 01:38:02 +0000 http://kenmccarthy.com/blog/?p=55#comment-155 Ken- really nice article. Haven't seen much like it. I actually have a different POV on "it's all up from here." I think we're due for a bubble burst. There's so much hype about video, and I think two things will happen in the next 3-9 months: 1) The darlings of video (especially YouTube) will be exposed at being unsound business models. 2) Marketers will probably overuse viral marketer in the flooded attempt to break through. The online video space feels dangerously like the dot-com era prior to the bubble. Too much money chasing too many companies with too few actual customers or revenue. Ken- really nice article. Haven’t seen much like it. I actually have a different POV on “it’s all up from here.” I think we’re due for a bubble burst. There’s so much hype about video, and I think two things will happen in the next 3-9 months:
1) The darlings of video (especially YouTube) will be exposed at being unsound business models.
2) Marketers will probably overuse viral marketer in the flooded attempt to break through.

The online video space feels dangerously like the dot-com era prior to the bubble. Too much money chasing too many companies with too few actual customers or revenue.

]]> By: Ken McCarthy http://kenmccarthy.com/blog/2006/07/22/video-on-the-internet-the-basics/comment-page-1/#comment-154 Ken McCarthy Sat, 22 Jul 2006 23:48:01 +0000 http://kenmccarthy.com/blog/?p=55#comment-154 Yes it really is true... Someone wrote me saying it wasn`t possible that YouTube was serving 100 million videos PER DAY. The writer went on to add that that I must have had my numbers mixed up - it must be 100 million a year or 100 million per month - and that I should be more careful with my reporting or I`d lose all credibility. Well, I`m sorry to disappoint this skeptic, but the number 100 million PER DAY is correct as amazing as it sounds - and I`ll be first to admit, it is amazing. YouTube with a little more than 30 employees and less than a year old is serving 60% of the Internet`s video and downloads 100 million programs per day. The numbers come from Hitwise, the web measurement site, and were reported in this article from CNET: <a href="http://news.com.com/2100-1025_3-6094687.html" rel="nofollow">http://news.com.com/2100-1025_3-6094687.html</a> I still don`t see how this is going to turn into money for YouTube (yet), but it shows that the demand for video delivered via the Internet is real. Remember, as far as Internet video is concerned, 2006 is `Year One` of the phenomenon. Its all up from here. Yes it really is true…

Someone wrote me saying it wasn`t possible that YouTube was serving 100 million videos PER DAY.

The writer went on to add that that I must have had my numbers mixed up – it must be 100 million a year or 100 million per month – and that I should be more careful with my reporting or I`d lose all credibility.

Well, I`m sorry to disappoint this skeptic, but the number 100 million PER DAY is correct as amazing as it sounds – and I`ll be first to admit, it is amazing.

YouTube with a little more than 30 employees and less than a year old is serving 60% of the Internet`s video and downloads 100 million programs per day.

The numbers come from Hitwise, the web measurement site, and were reported in this article from CNET:

http://news.com.com/2100-1025_3-6094687.html

I still don`t see how this is going to turn into money for YouTube (yet), but it shows that the demand for video delivered via the Internet is real.

Remember, as far as Internet video is concerned, 2006 is `Year One` of the phenomenon. Its all up from here.

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