Credit: Filmwise.com
Businesses profit from personality.
Nike spent millions of dollars to associate basketball star Michael Jordan with its shoes. General Mills created a "character" for each of its successful cereals (ex. "Tony the Tiger" for Frosted Flakes.) A popular movie star can command millions of dollars for an appearance in a single film.
Why?
I know RSS is a good idea and it very well may be the wave of the future. In fact, you may be reading this via RSS.
That being said, here’s the math from Europe according to Rebecca Jennings of Forrester, a normally reliable tech research firm…
As of right now, 14% of the world’s population has access to the Internet.
Name the region that has the largest number of Internet users – and the biggest potential for future growth.
Hint: It’s the same place.
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